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High THC vs. Terpenes: What Matters More in Cannabis? Chasing Numbers: The THC Obsession Walk into almost any dispensary today and you’ll hear it: “What’s your highest THC strain?” The cannabis industry has built much of its marketing around potency. For years, THC percentage has been treated like a score — the higher the number, the more “powerful” the bud. But a growing number of experts, growers, and consumers are calling BS. The Terpene Takeover: A …